Founded in 2006 as a specialist arm of PT Henan Putihrai Sekuritas, PT Henan Putihrai Asset Management (Henan Asset) has grown into one of Indonesia’s most trusted and forward-thinking asset management company in Indonesia's capital market.
Based in Central Jakarta and fully licensed by Otoritas Jasa Keuangan (OJK), Henan Asset is committed to staying ahead of the curve to consistently deliver alpha across market cycles with diversified suite of mutual funds—including equities, bonds, money market, and protected funds—serving both retail and institutional clients .
Licensed and regulated by OJK, Henan Asset has earned prestigious recognitions for its performance and innovation—including consecutive LSEG Lipper Fund Awards and accolades from CNBC, Bloomberg, Kontan, Bareksa, Warta Ekonomi, and Infovesta—testaments to their relentless pursuit of excellence in investment management.
Its flagship platform, MyHero app, reflects Henan Asset’s commitment to redefining the investing experience—making it more accessible, purposeful, and empowering for all Indonesians. More than just a mutual fund platform, MyHero bridges the gap between complex investment strategies and everyday financial goals—helping first-time investors take confident first steps, while equipping retail and institutional clients with the tools to grow smarter.
The hidden cost of imperfect data
As a data-driven investment company, Henan Asset places a strong emphasis on accuracy, speed, and efficiency. Poorly implemented onboarding processes can have extreme detrimental impacts on businesses in the fintech industry. Gartner reports that poor data quality — inconsistent, outdated, or incorrect — costs companies an average of US $15 million annually, or 15–25% of revenue.
Rising compliance stakes: embracing data privacy and customer confidence
With Indonesia's tightening personal data protection laws, businesses are encountering escalating regulatory pressures. Organisations are now expected to implement transparent data handling, lawful processing, data minimisation, and stringent security controls. While non-compliance can carry significant penalties, the real benefit lies in fostering user trust, operational resilience, and alignment with evolving government-led privacy initiatives. Henan Asset viewed these changes not just as regulatory requirements, but as an opportunity to reinforce its customer-first ethos.
As Ridho explains...
"Compliance was non‑negotiable, but our manual processes were compromising a smooth customer experience. Our users’ time and trust matter, so we needed a solution that ensures compliance happens seamlessly in the background—without ever burdening our customers."
In essence, Henan Asset faced a two-fold challenge: ramping up onboarding capacity while meeting robust privacy obligations. Operating manually under these conditions meant slower responses, higher risk of errors, and increased compliance overhead—propelling them to seek a smarter, more sustainable technological approach.
Discovery and decision: finding the right partner
Henan Asset heard positive buzz in fintech circles about ADVANCE.AI’s integrated digital identity verification and AML screening. In conversations at regional meetups and a peer recommendation, they identified that ADVANCE.AI offered the full package—robust APIs, strong regional presence, and a unified solution that their competitors didn’t. As Ridho explains, they needed a partner who understood Southeast Asia's regulatory landscape—something ADVANCE.AI, with nearly a decade of regional experience, was well equipped to do.
“The ADVANCE.AI team was extremely responsive and proactive during UAT when helping us integrate modules. We reduced onboarding time by 90%, drop-offs by 80%, whilst maintaining 99.99% AML screening accuracy—all while scaling from 5–7 to 40–50 users per day. It's truly remarkable. ”
Ridho Gani
Head of IT System Engineering
Henan Asset
During implementation, Henan Asset and ADVANCE.AI collaborated closely to embed the ID Document OCR, tailored bank-account verification, and real-time AML screening processes directly into MyHero. A standout was ADVANCE.AI’s ID Document OCR, which uses Southeast-Asia–trained AI models to accurately extract data from passports, driver’s licenses, and national IDs in over 200 countries.
Built for resilience, the system handles rotated images, poor lighting, and complex backgrounds—all while maintaining around 97% accuracy. Henan Asset has since onboarded more than 12,000 users, enjoying fast, reliable, and compliant onboarding.
Looking ahead: scaling securely
This collaboration didn’t just solve pain points; it redefined how Henan Asset scales trust in Indonesia’s volatile digital investment landscape. With onboarding now effortless and compliant, Henan Asset has its sights set on further global B2B expansion. ADVANCE.AI's platform provides the infrastructure to scale into institutional partnerships—while maintaining speed, audit readiness, and user trust.
"ADVANCE.AI doesn’t just sell technology—we share the belief that compliance should actually enable growth, not hold it back," says Zhang Yi, Head of Product at ADVANCE.AI.
"Our goal is to take the friction out of the process so companies can scale quickly on the front-end, while remaining absolutely bulletproof behind the scenes."
Zhang Yi
Head of Product
ADVANCE.AI
Ready to transform compliance into your competitive advantage? Contact us today or book a complimentary consultation session to discover how 90% faster onboarding can unlock your growth potential.
