We are thrilled to announce that ADVANCE.AI has been mentioned in the Gartner Hype Cycle for Digital Identity, 2024. We think this recognition underscores our commitment to innovation and excellence in the field of digital identity.
Substantial Growth and Evolution in Digital Identity
The digital identity market has seen significant growth and evolution, driven by the increasing need for secure and seamless digital interactions across various sectors, including banking, financial services, and fintech. Businesses are turning to solutions like ours to not only fortify their defenses against fraud but also to comply with regulatory requirements and enhance customer experience. The role of digital identity technology has become crucial in today’s digital landscape.
Insights from Gartner’s Hype Cycle
According to the Gartner Hype Cycle for Digital Identity, 2024:
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"Identity verification can be a key enabler of remote employee or customer interactions, where a high degree of assurance in the claimed identity is needed for fraud prevention or compliance purposes. These use cases can include onboarding or account creation, account recovery scenarios, or elevated trust during a high-risk activity, such as a large funds transfer.”
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“AI for access administration is in its infancy, but progressing rapidly in both vendor product availability and customer interest. AI-augmented software engineering is impacting digital identity by enabling faster, less expensive application integration to multiple digital identity services.”
Looking ahead
As the digital landscape continues to evolve, digital identity verification is undergoing a transformative phase, moving towards more advanced and mature solutions. We invite you to speak with our experts to understand how our advanced digital identity verification solutions can help your business mitigate risks and grow in a scalable and secure manner.
Reference
Gartner, Hype Cycle for Digital Identity, 2024, Nathan Harris, Ant Allan, July 24, 2024.
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